{"id":2571,"date":"2016-08-01T07:54:32","date_gmt":"2016-08-01T02:24:32","guid":{"rendered":"http:\/\/courseplay.ai\/?p=2571"},"modified":"2022-08-08T00:06:26","modified_gmt":"2022-08-07T18:36:26","slug":"retail-training","status":"publish","type":"post","link":"https:\/\/invictuswebsolutions.com\/courseplay\/corporate-training-tips\/retail-training\/","title":{"rendered":"7 Reasons to Use E-Learning in the Retail Industry"},"content":{"rendered":"

The Retail sector is one of the largest and most bottom-heavy industries in the world, with an array of departments within every organization.\u00a0IBEF<\/a>\u00a0estimates that in India alone it accounts for 10% of the domestic GDP and 8% of the employment. This USD 600 billion industry is set to nearly double to USD 1 trillion by 2020 and lists Employee Training as one of the top 7 viable areas of investments. Currently Retail Companies conduct several employee training programs to train their employees on different topics and aspect of their jobs. It is extremely important to provide adequate training as a large percentage of the Retail workforce deals directly with customers. For example, the floor sales staff must be familiar with the internal processes of the company, product details and sales best practices. In today\u2019s rapidly changing business environment, with customers fast migrating to online channels for purchase, the emphasis is to build a workforce that is not only focused on sales but is keen on delighting the customer with high levels of customer-service and are champion brand advocates on the field.<\/p>\n

Keeping the Sales staff informed about new products, policies and procedure is key to success. Giving them the required training often requires a great deal of time and money. E-learning helps in bridging this gap by delivering effective training with use of an effective Learning management software at a fraction of the cost that is incurred using traditional modes of training.<\/p>\n

Reason #1:\u00a0Rapidly deploy training materials<\/h2>\n

The key here is to quickly reach a wide and geographically dispersed audience. Retailers need to find a way to rapidly\u00a0create and deliver\u00a0new product or policy training materials throughout the organization in a consistent fashion.<\/p>\n

Reason #2: Keep costs in control<\/h2>\n

This is something we at Courseplay value very highly. Time is money, and an effective e-learning platform allows organizations to reduce the time taken to train and also the\u00a0time away from work by setting up an effective training program that can be accessed at any time. Retailers must\u00a0cut down on travel costs and the traditional expensive classroom based training by allowing staff to access programs from any device at any time, even during their commute!<\/p>\n

Reason #3: Reach out to remote locations and offer flexibility in learning<\/h2>\n

A good e-learning training program\u00a0offers learners\u00a0the freedom to get trained\u00a0at their own convenience \u2013 learners get flexibility in the form of the time, place, pace or device for the\u00a0training that takes place. With the modern advancements in cloud-based technology, retailers\u00a0can now train staff working out of remote locations who traditionally\u00a0had trouble reaching training venues!<\/p>\n

Reason #4: Blended learning improves training effectiveness<\/h2>\n

Organizations can easily create refresher training modules to brush up important topics from recent classroom training sessions. A blended learning approach offers better knowledge retention rates and appeals to learners with different learning styles to refresh their memory at any place or time. Take a look at our post about blended learning<\/a> to learn more!<\/p>\n

Reason #5: Keep track of learner activity and reports<\/h2>\n

An effective learning management system like Courseplay helps retailers keep\u00a0track of learner progress by offering reporting capabilities at both the macro and micro levels. Administrators and instructors can quickly find how many users have yet to complete a training program, or even which option was chosen by which learner for a specific assessment attempt. Better yet, we send out scheduled reminders and updates directly to your email inbox for your convenience.<\/p>\n

Reason #6:\u00a0On-board new recruits whenever<\/h2>\n

You don\u2019t have to wait for the next training slot to train or on-board a new recruit. Courses on a cloud-based training platform\u00a0can be assigned at any time, allowing retailers complete flexibility on how and when they recruit new employees.<\/p>\n

Reason #7: Keep the workforce motivated<\/h2>\n

Training does not just help staff get acquainted with new products\u00a0or\u00a0processes, but also helps in keeping them motivated.\u00a0In the retail sector benchmark report,\u00a0Towards Maturity<\/a>\u00a0outlines the performance of retail industry members compared to an average of all the respondents to the cross-industry benchmark survey.\u00a0The report highlights that about 38%<\/strong> of those seeking to improve productivity have been able to demonstrate this benefit and approximately the same percentage has also seen an improvement in customer satisfaction post implementation of an\u00a0online training platform.<\/p>\n

Bonus:\u00a0Some key numbers at a glance on what is driving change in the retail sector<\/h2>\n

These numbers below clearly highlight the benefits and importance of training using scalable technology like Courseplay in the retail sector.<\/p>\n