{"id":14658,"date":"2019-02-19T02:15:26","date_gmt":"2019-02-18T20:45:26","guid":{"rendered":"https:\/\/courseplay.ai\/about\/marketing-manager\/"},"modified":"2023-07-27T13:08:24","modified_gmt":"2023-07-27T07:38:24","slug":"marketing-manager","status":"publish","type":"page","link":"https:\/\/invictuswebsolutions.com\/courseplay\/careers\/marketing-manager\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We are looking for an experienced Marketing strategist to lead our Marketing department. Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you\u2019re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.<\/p>\n<h3>Role and Responsibilities<\/h3>\n<ul>\n<li>Establish a strong, long-term web presence<\/li>\n<li>Plan and deploy joint marketing campaigns with some of the biggest companies in the world<\/li>\n<li>Produce email marketing campaigns, social media, blog posts, and web content updates<\/li>\n<li>Social Media Management, including: Facebook, Twitter, Instagram, LinkedIn<\/li>\n<li>Planning \/ Strategy &#8211; Line up with marketing calendar and integrate with other initiatives, i.e. campaigns, newsletters, blog, website, events<\/li>\n<li>Content &#8211; Creation of posts, including writing, posting, boosting if needed<\/li>\n<li>Market and track our blog posts across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, WhatsApp, Google +, blogging-based platforms, etc. using sponsored updates<\/li>\n<li>Coordinate and schedule meetings with target accounts and qualified leads<\/li>\n<li>Understand our diverse value proposition and sales pitch in order to effectively attract qualified customers<\/li>\n<li>Provide ongoing market feedback reports and ways to refine positioning and outbound strategies<\/li>\n<li>Keep our management informed by maintaining accurate and thorough records<\/li>\n<li>Weekly reporting on challenges, successes, and progress against plan<\/li>\n<li>Provide bi-weekly insights into prospects technology needs and feature requests<\/li>\n<li>Design, build and maintain our social media presence<\/li>\n<li>Plan, execute, and measure experiments and conversion tests<\/li>\n<\/ul>\n<h3>Qualifications<\/h3>\n<ul>\n<li>Bachelor\u2019s Degree required<\/li>\n<li>Masters Degree\/MBA\/PGDM in Marketing or Digital Marketing preferred<\/li>\n<\/ul>\n<h3>Skills<\/h3>\n<ul>\n<li>Excellent written and verbal English communication skills<\/li>\n<li>Previous successful marketing experience<\/li>\n<li>The ability and desire to work in a fast-paced challenging environment<\/li>\n<li>The desire to meet and exceed measurable performance goals<\/li>\n<li>A keenly developed competitive nature<\/li>\n<li>The drive to be a self-starter<\/li>\n<li>The ability to deal with objections<\/li>\n<li>A fanatical attention to detail<\/li>\n<li>Demonstrable experience leading and managing SEO\/SEM, marketing database, email, social media and\/or display advertising campaigns<\/li>\n<li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate<\/li>\n<li>SAAS or B2B marketing will be preferred<\/li>\n<\/ul>\n<h3>Experience<\/h3>\n<ul>\n<li>Digital Marketing<\/li>\n<li>Search Engine Optimization (SEO)<\/li>\n<li>Search Engine Marketing (SEM)<\/li>\n<li>Social Media Marketing<\/li>\n<li>Market Research<\/li>\n<li>Offline Marketing<\/li>\n<li>Google Analytics<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_6\" target=\"_blank\" rel=\"nofollow\" title=\"Apply Now\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeDhPGH5gzkr3VDdxqiXjoHmKfFmlaSITDclSYeL3AUvL2SzQ\/viewform\"><span class=\"w-btn-label\">APPLY NOW<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"We are looking for an experienced Marketing strategist to lead our Marketing department. Our Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research. If you\u2019re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets....","protected":false},"author":49062291,"featured_media":14600,"parent":14644,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14658","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Manager - Courseplay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invictuswebsolutions.com\/courseplay\/careers\/marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Manager - Courseplay\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invictuswebsolutions.com\/courseplay\/careers\/marketing-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Courseplay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/courseplay\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T07:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invictuswebsolutions.com\/courseplay\/wp-content\/uploads\/2019\/02\/bg-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@courseplay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/invictuswebsolutions.com\\\/courseplay\\\/careers\\\/marketing-manager\\\/\",\"url\":\"https:\\\/\\\/invictuswebsolutions.com\\\/courseplay\\\/careers\\\/marketing-manager\\\/\",\"name\":\"Marketing Manager - 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