{"id":14649,"date":"2017-12-31T14:58:06","date_gmt":"2017-12-31T09:28:06","guid":{"rendered":"https:\/\/courseplay.ai\/about\/digital-marketing-executive\/"},"modified":"2023-07-27T13:06:15","modified_gmt":"2023-07-27T07:36:15","slug":"digital-marketing-executive","status":"publish","type":"page","link":"https:\/\/invictuswebsolutions.com\/courseplay\/careers\/digital-marketing-executive\/","title":{"rendered":"Digital Marketing Executive"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Role and Responsibilities<\/h3>\n<ul>\n<li>Make our website look good for potential clients<\/li>\n<li>Market and track our blog posts across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc. using sponsored updates<\/li>\n<li>Coordinate and schedule meetings with target accounts and qualified leads<\/li>\n<li>Understand our diverse value proposition and sales pitch in order to effectively attract qualified customers<\/li>\n<li>Provide ongoing market feedback reports and ways to refine positioning and outbound strategies<\/li>\n<li>Keep our management informed by maintaining accurate and thorough records<\/li>\n<li>Weekly reporting on challenges, successes, and progress against plan<\/li>\n<li>Provide bi-weekly insights into prospects technology needs and feature requests<\/li>\n<li>Plan and execute all digital marketing campaigns, including SEO\/SEM, Google Display marketing database, email, social media, affiliate marketing and display advertising campaigns<\/li>\n<li>Design, build and maintain our social media presence<\/li>\n<li>Plan, execute, and measure experiments and conversion tests<\/li>\n<\/ul>\n<h3>Qualifications<\/h3>\n<ul>\n<li>Bachelor\u2019s Degree required<\/li>\n<li>Masters Degree\/MBA\/PGDM in Marketing or Digital Marketing preferred<\/li>\n<\/ul>\n<h3>Skills<\/h3>\n<ul>\n<li>Excellent written and verbal English communication skills<\/li>\n<li>Previous successful marketing experience<\/li>\n<li>The ability and desire to work in a fast-paced challenging environment<\/li>\n<li>The desire to meet and exceed measurable performance goals<\/li>\n<li>A keenly developed competitive nature<\/li>\n<li>The drive to be a self-starter<\/li>\n<li>The ability to deal with objections<\/li>\n<li>A fanatical attention to detail<\/li>\n<li>Demonstrable experience leading and managing SEO\/SEM, marketing database, email, social media and\/or display advertising campaigns<\/li>\n<li>Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate<\/li>\n<li>SAAS or B2B marketing will be preferred<\/li>\n<\/ul>\n<h3>Experience<\/h3>\n<ul>\n<li>Digital Marketing<\/li>\n<li>Search Engine Optimization (SEO)<\/li>\n<li>Search Engine Marketing (SEM)<\/li>\n<li>Social Media Marketing<\/li>\n<li>Market Research<\/li>\n<li>Online Marketing<\/li>\n<li>Google Analytics<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_6\" target=\"_blank\" rel=\"nofollow\" title=\"Apply Now\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeDhPGH5gzkr3VDdxqiXjoHmKfFmlaSITDclSYeL3AUvL2SzQ\/viewform\"><span class=\"w-btn-label\">APPLY NOW<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Role and Responsibilities Make our website look good for potential clients Market and track our blog posts across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc. using sponsored updates Coordinate and schedule meetings with target accounts and qualified leads Understand our diverse value proposition and sales pitch in...","protected":false},"author":49062291,"featured_media":14600,"parent":14644,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14649","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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